A brand new National ad campaign has begun at 'The Crest of Burgundy' (BdB).New label, new website.
It's a cozy approach; the website is now soft blue and grey with constant inclusions of "We" and "Our". It's personable and sure to create the loyal following base that they are hoping for. Information about the appraised co-op is now included on the website and labels, while extensive information on the Appelation, their wines, and their history can be found on their website www.blason.com
New wines are also coming in this year, including the Crémant de Bourgogne Extra Brut, just in time for summer.
Hopefully this will up-the-ante in France, since the wine consumption has started dropping - blamed on the current state of the economy.
But really, in tough times like these,
would it not give way to a higher consumption level?
would it not give way to a higher consumption level?
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